{"id":6530,"date":"2021-06-15T10:28:38","date_gmt":"2021-06-15T15:28:38","guid":{"rendered":"https:\/\/loteriadeltolima.com\/nuevo\/?p=6530"},"modified":"2023-05-11T16:13:37","modified_gmt":"2023-05-11T16:13:37","slug":"la-loteria-del-tolima-supera-sus-metas-de-ventas-y-transferencias-a-los-fondos-de-salud-del-departamento","status":"publish","type":"post","link":"https:\/\/mdhosting.info\/loteria2023\/la-loteria-del-tolima-supera-sus-metas-de-ventas-y-transferencias-a-los-fondos-de-salud-del-departamento\/","title":{"rendered":"La Loter\u00eda del Tolima supera sus metas de ventas y transferencias a los fondos de salud del departamento"},"content":{"rendered":"

La empresa de los Tolimenses en tan solo 5 meses, ya supera m\u00e1s del 54% de las metas de transferencias fijadas para el a\u00f1o 2021 y sigue trabajando en estrategias de innovaci\u00f3n tecnol\u00f3gica que le permitan seguir fortaleciendo nuevos mercados.<\/em><\/p>\n

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En cuanto a la l\u00ednea de negocio del juego de loter\u00eda, en lo que va corrido de este a\u00f1o, ha logrado superar el 63% de la meta en ventas que ten\u00eda fijada para el presente a\u00f1o, comercializando m\u00e1s de $7.470 millones de pesos, por la venta de m\u00e1s de 2.490.000 fracciones en todo el pa\u00eds y premios ca\u00eddos por m\u00e1s de $2.141 millones de pesos, lo que anticipa que las metas trazadas ser\u00e1n ampliamente superadas para este a\u00f1o.<\/p>\n

Estos resultados han permitido que la Loter\u00eda del Tolima haya realizado a la fecha transferencias al sector salud por m\u00e1s de $5.360 millones de pesos, con lo cual se mejorar\u00e1 el servicio para los usuarios del r\u00e9gimen subsidiado de salud en el departamento, lo que se traduce en mejores condiciones de vida para los tolimenses.<\/p>\n

\u201cTenemos un equipo de trabajo comprometido que ha dedicado largas jornadas, para avanzar hacia la innovaci\u00f3n tecnol\u00f3gica que necesita la entidad, hemos desarrollado estrategias comerciales orientadas a tener m\u00e1s ganadores que nos ha funcionado muy bien, pero sobre todo hemos logrado articular los resultados de la gesti\u00f3n con nuestro proyecto social que le pone el sello de un gobierno que piensa en la gente y que nos ha apoyado incondicionalmente en este proceso. Las adversidades las volvimos oportunidades y gracias a todo lo que vivimos durante el a\u00f1o 2020 y lo que va del 2021, logramos aumentar los canales de distribuci\u00f3n a nivel nacional, estamos creciendo a trav\u00e9s de las ventas digitales, estamos combinando estrategias de posicionamiento en redes sociales, publicidad segmentada, optimizaci\u00f3n de los recursos de mercadeo y la implementaci\u00f3n de premios adicionales y promocionales que nos han dado muy buenos resultados\u201d. se\u00f1al\u00f3 la gerente de la Loter\u00eda, Victoria Castillo Gonz\u00e1lez.<\/p>\n

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La empresa de los Tolimenses en tan solo 5 meses, ya supera m\u00e1s del 54% de las metas de transferencias fijadas para el a\u00f1o 2021 y sigue trabajando en estrategias de innovaci\u00f3n tecnol\u00f3gica que le permitan seguir fortaleciendo nuevos mercados.   En cuanto a la l\u00ednea de negocio del juego de loter\u00eda, en lo que […]<\/p>\n

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